RELEASE: Man Celebrates One Month of Being a Living Press Release by Buying Half of Brick Lane.

An East London Marketing Manager who chose to share his everyday life experiences in press release form is today celebrating the 1,000th visit to his site.

Jerry Daykin planned to mark his 25th birthday in August by rebranding himself and issuing a one-off press release but ended up launching an ongoing project when Twitter responses to his first post were so positive.

In its first month www.thepressreleased.co.uk received hits from 52 different countries including Canada, Argentina, New Zealand, India, Ukraine and South Africa. The blog is a light-hearted take on life in an exaggerated press release form with a particular focus on issues in marketing, branding & PR.

To mark the occasion Jerry has purchased Osborn Street (the lower half of Brick Lane) and the street he grew up on (in Pinner, North West London) in an online version of Monopoly. The Monopoly City Streets game which launched this week allows players to buy real Google Map streets, build on them and then sell them on to other users – the game’s winner will be announced in 4 months time.

When asked about the success of thepressreleased.co.uk Jerry commented: “To be honest I’m quite surprised! I’ve spent half of this month on holiday and haven’t been able to give it the attention I’d otherwise have liked to. I’m still not sure how long I’ll run it for but it seems that there’s still demand at the moment!”

Through the blog Jerry issues regular press releases about his life, following on from his initial rebrand topics have included an exclusive interview with Sir Ian McKellen, coverage of the FA Charity Shield, a look at Pepsi’s new branding, coverage of his trip to Argentina

“I’m delighted by the initial success and really hoping that one of the press releases gets picked up in the press – Otherwise my mum has suggested I turn my hand to travel journalism instead and try and find someone to pay for all my holidays!”

UPDATE: Since this post was originally uploaded Jerry has gone on to purchase every street in the entire town of 'Daykin' in Nebraska and open a stadium, school and large hotel complex. How Monopoly has changed...